Control room / INTERNAL
Cloud store / 01
Client creative, ad exports and raw platform drops in one place — versioned and shared with per-client access.
Ad management / 02
| Client | Account | Spend (30d) | ROAS | Status |
|---|---|---|---|---|
| Arclight | 742-118-9034 | $41,200 | 4.2x | Serving |
| Northwind | 553-902-1187 | $96,800 | 3.6x | Serving |
| Vela | 118-556-2210 | $12,400 | 2.1x | Limited |
| Heliograph | 904-337-4410 | $28,900 | 5.1x | Serving |
| Kestrel | 220-871-3390 | $7,600 | 1.4x | Paused |
68% of the monthly pooled budget spent on day 19 — on pace across all accounts.
Keyword, audience and placement adjustments pushed from the control room.
Budget raises above threshold and new campaign launches pending client approval.
Content studio / 03
81% of assets cleared review on the first pass. Copy, creative variants and landing sections generated from the client brief, then edited in-house.
Automation & reporting / 04
Ingest success across ad platforms, analytics, call tracking and the CRM.
Weekly performance packs and monthly board decks generated from the same pipeline.
Conversion tracking / 05
92% of tracked pages firing correctly. 2 templates missing the booking event.
Dynamic numbers matched back to campaign, keyword and landing page.
Bookings and calls stitched to the source click before the next sync window.
Ad health / 06
Plan performance / 07
| Plan | Price | Active | MRR | Churn |
|---|---|---|---|---|
| Audit | $7,500 | 6 | — | n/a |
| Build | $18,000 / mo | 9 | $162,000 | 4% |
| Operate | Custom | 4 | $96,000 | 0% |
Inbound / 08
| Company | Plan | Value | Stage |
|---|---|---|---|
| Arclight | Build | $54,000 | Proposal |
| Northwind | Operate | $120,000 | Contract |
| Vela | Audit | $7,500 | Scheduled |
| Heliograph | Build | $54,000 | Discovery |
| Kestrel | Audit | $7,500 | Qualifying |
MetricsRoom