Paid media
We take ownership of your ad accounts end to end — strategy, campaigns, creative, budgets, optimisation, and reporting. Every decision is made against contribution margin, not vanity clicks.
Account ownership · Media · Measurement
Growth, performance & measurement systems / EST. 2019
Growth
you can prove.
MetricsRoom builds the measurement, automation, and media systems that turn marketing spend into revenue your board can forecast.
Prove, don't promise.Every number has a source.Every dollar has a job.Every decision has a reason.
The diagnosis / 01
Your marketing probably has leaks you can't see.
Not because your team is careless. Because the measurement layer underneath the marketing was never built — so spend, signal, and reporting drifted apart.
L/01Fragmented tracking
Three tools, three definitions of a conversion. Nobody can say which one the P&L should believe.
L/02Attribution you can't defend
Platform-reported returns that survive the meeting but not the bank statement.
L/03Disconnected platforms
Ads, CRM, billing and warehouse each hold a fragment of the customer. None hold the margin.
L/04Manual reporting
Days spent assembling numbers that are stale before anyone acts on them.
L/05Spend without a job
Budget that keeps running because it always has, not because it earns.
L/06Slow decisions
Quarterly courage on a weekly market. The cost is compounding, and invisible.
We fix the system underneath the marketing.
The difference / 02
Most agencies optimize campaigns. We optimize the business.
Campaign work is the last step, not the job. The job is the chain that turns raw events into decisions a CFO will sign.
01 / 05Data
Events, spend, CRM, billing — collected once, defined once.
One chain. No broken links.
What we run / 03
Three disciplines, operated as one system.
Automation & Ops
Workflows that absorb the manual load — research, briefs, QA, reporting, reconciliation — and run it hourly instead of quarterly.
Workflows · Pipelines · Ops
Analytics & Intelligence
Server-side tracking, honest attribution, and a warehouse your team actually trusts. One number for revenue, defensible in every room.
Tracking · Attribution · MMM
Your accounts. Our operating desk.
We manage the account, the spend, and the outcome — across the channels where your customers actually move.
01SEARCH / VIDEO
Google AdsSearch, Shopping, Performance Max, YouTube, and Demand Gen — built, governed, and scaled by our team.CAMPAIGNS · BIDS · REPORTING02SOCIAL / RETARGETING
Meta AdsFacebook and Instagram accounts operated end to end, from account structure to creative testing and conversion control.ACCOUNT · CREATIVE · GROWTH03DISCOVERY / CREATIVE
TikTok AdsTikTok campaigns with creator-led creative, audience development, and lower-funnel retargeting under one operating rhythm.CONTENT · MEDIA · SIGNAL04SEARCH / B2B
Microsoft AdsBing search and shopping managed alongside your wider acquisition system, with B2B targeting where it earns its place.SEARCH · SHOPPING · B2BProprietary system / 04
The MetricsRoom Operating System.
The stack we install inside your company: sources in, decisions out. It is the reason our recommendations arrive with a source attached.
Select a layer to see what runs inside it.
Ad platformsWeb & app eventsCRM & pipelineBilling & margin
Server-side trackingIdentity & dedupeAttribution modelsAutomated pipelines
Incrementality testsMedia mix modellingCohort & LTVAnomaly detection
Budget allocationExperiment queueWeekly decision logBoard forecast
OutputRevenue you can forecast
Case studies / 05
Outcomes, with the numbers attached.
How we fixed broken analytics in furniture e-commerce and reached 947% ROAS on a limited budget.
Quarter analysed: 1 March – 31 May 2026 (vs 29 Nov 2025 – 28 Feb 2026)
947%
Average ROAS across the quarter
1 075%
Best month (April 2026)
461.9
Conversions (from 5 before the fix)
64.3kPLN
Revenue from Google Ads
Sample engagements shown as structure while client approvals clear. Figures below are illustrative and not verified client results.
B2B SaaS · Series B
−41%
Cost per qualified pipeline
- Problem
- Pipeline attributed to channels that never touched a closed deal.
- Diagnosis
- Client-side tracking double-counted, CRM stages undefined, no margin view.
- Intervention
- Attribution rebuilt server-side; 60% of spend cut; remainder rebuilt around the twelve campaigns that converted.
9 months2.7× pipeline
Sample engagement · illustrativeConsumer brand · $40M
6.2×
Blended return on ad spend
- Problem
- Platform-reported ROAS looked healthy while contribution margin fell.
- Diagnosis
- Returns credited to retargeting that would have converted anyway.
- Intervention
- Moved to margin-weighted incrementality; creative production automated to 40 tested concepts a week.
From 3.9×+18pt margin
Sample engagement · illustrativeMarketplace · Enterprise
140h
Manual reporting removed monthly
- Problem
- Four markets reconciled by hand; forecasts missed by a fifth.
- Diagnosis
- Ingestion and anomaly review were human jobs on a weekly clock.
- Intervention
- Automated pipelines took ingestion, reconciliation and anomaly review; analysts returned to analysis.
4 markets6% error
Sample engagement · illustrativeWork samples
Samples from a live Google Ads engagement in the furniture e-commerce sector. Every number is read straight from the account — nothing is modelled or estimated.
Replaced a limited free PrestaShop plugin with advanced e-commerce tracking. Purchase, transaction value and path data recovered in full.
Verified engagementMargin and potential analysis on the catalogue, then spend concentrated on the key product groups instead of everything.
Verified engagementPerformance Max on the selected product groups, a brand campaign to protect intent traffic, remarketing to close the path.
Verified engagementGoogle Ads reporting delivered monthly and per quarter: ROAS, conversions, conversion value, cost per conversion.
Verified engagementBefore / after
One quarter, one intervention. Left column is the quarter before the measurement fix (29 Nov 2025 – 28 Feb 2026), right column is 1 Mar – 31 May 2026.
MetricBeforeAfterChange
Actual ROASBeforenot measurableAfter947.25%Changesignals restored
TransactionsBefore13After78.55Change+65.55
ConversionsBefore5After461.90Change+456.90
Conversion valueBefore3.8k PLNAfter64.3k PLNChange+60.5k PLN
Conversion rateBefore0.15%After2.95%Change+2.80 pp
Cost per conversionBefore190.70 PLNAfter14.70 PLNChange−176 PLN
Peak month: April 2026 at 1,074.91% ROAS (+386.20 pp month over month).
See the raw platform screenshotsThe MetricsRoom Growth System / 07
Measure. Diagnose. Experiment. Automate. Scale. Forecast.
Select a stage to see what happens inside it.
01 / 06
Measure
Instrumentation first. Every channel, cohort and margin line wired to one source of truth before a budget moves.
One number for revenue
Who we work with / 08
We take few clients. Here is the line.
A fit
- Growth-stage companies with meaningful acquisition spend
- B2B SaaS with a pipeline worth attributing
- Ecommerce and marketplaces where margin, not ROAS, is the argument
- Fintech and regulated businesses that need numbers they can defend
- Teams with an owner who can decide in the room
Not a fit
- Pre-product companies looking for a first channel
- Budgets under six figures a year — the system costs more than it returns
- Anyone who wants reach reported as revenue
- Organisations where measurement threatens someone's narrative
If you're unsure, say so in the session. We'll tell you plainly.
Proof / 06
Named, verified, or not shown.
We publish client names, roles and numbers only with written approval. The entries below are sample structure while approvals clear.
Testimonial slot
Quote · Name · Role · Company · Photo · Profile link
Awaiting written approvalTestimonial slot
Quote · Name · Role · Company · Photo · Profile link
Awaiting written approvalClient roster
Client logo slotClient logo slotClient logo slotClient logo slotClient logo slotClient logo slot
Pricing / 09
Priced on the system, not the hours.
P / 01
Audit
$7,500
One-off · 2 weeks
A forensic pass over tracking, attribution, and spend. You leave with the three largest leaks named and costed.
- Measurement & tracking audit
- Channel and margin review
- 90-day remediation roadmap
- Live findings session
P / 02
Build
$18k
Per month · 90 days
We instrument, automate, and take over media operations until the system runs on numbers your board can forecast.
- Server-side tracking & warehouse
- Paid media operated weekly
- Internal automation for reporting & QA
- Weekly decision log with reasoning
P / 03
Operate
Custom
Retainer · Quarterly
For teams past $2M in annual spend. Your people run the system; we hold strategy, modelling, and scale decisions.
- Incrementality & media mix modelling
- Quarterly forecast & scenario planning
- Named senior operator
- Priority build capacity
All engagements include instrumentation, documentation, and handover. No lock-in — 30 days' notice.
Research / 10
We publish what we learn.
Original benchmarks and method notes from the systems we operate. Sample entries below — real research replaces them as it publishes.
R/01Attribution
The reconciliation gap
How far platform-reported conversions drift from booked revenue, and where the gap originates.
Benchmark · in progressSample entry
R/02AI search / GEO
Answer-engine visibility
What generative search surfaces cite, and how brand entities earn inclusion.
Research · in progressSample entry
R/03Paid media
Creative half-life
How long a winning concept holds before fatigue outruns incremental return.
Benchmark · in progressSample entry
R/04Growth intelligence
Cost of a slow decision
Modelling what a quarterly review cycle costs against a weekly one.
Method note · in progressSample entry
Start here / 11
Find out where your growth is leaking.
Bring your numbers. We'll bring the questions. A 45-minute working session where we audit your measurement live and name the three largest leaks before you decide anything.
Working session / 12
Find out where your growth is leaking.
Bring your numbers. We'll bring the questions. Forty-five minutes, live, with your data on the screen.
- Prove, don't promise.
- Every number has a source.
- Every dollar has a job.
- Every decision has a reason.