01 / 05
1 Dec 2025 – 15 Aug 2026 · whole account
- Clicks
- 29.6k
- Impressions
- 943k
- Actual ROAS
- 884.34%
- Conversions
- 1k
Full account view after the measurement layer was sealed. The step-change in the curve is the month tracking was fixed.
Case studies / 01
How we fixed broken analytics in furniture e-commerce and reached 947% ROAS on a limited budget.
Quarter analysed: 1 March – 31 May 2026 (vs 29 Nov 2025 – 28 Feb 2026)
947%
Average ROAS across the quarter
1 075%
Best month (April 2026)
461.9
Conversions (from 5 before the fix)
64.3kPLN
Revenue from Google Ads
The challenge
- Google Ads had been running for roughly two years without delivering sales.
- Leaking analytics: a free, limited PrestaShop plugin dropped conversion and cart-value data, so Google's algorithms bid blind.
- A tight media budget left no room for wasted spend on unprofitable product groups.
What we did
- Sealed the measurement layer: implemented an advanced paid PrestaShop e-commerce tracking plugin and recovered full purchase, transaction-value and path data.
- Selected the assortment: analysed margin and potential, then promoted only the key product groups instead of the whole catalogue.
- Rebuilt the account: Performance Max on the selected product groups, a brand campaign to protect intent traffic, and remarketing to close the purchase path.
Key takeaways
- Measurement first: even a perfectly built account cannot earn if the algorithms learn from broken sales data.
- On a limited budget, precise assortment selection beats promoting everything — advertise only what actually earns.
- Shopping-style campaigns plus brand plus remarketing is what closes the funnel.
Raw platform evidence / 02
Unedited Google Ads screenshots, one row per reporting window. Numbers on the left are read straight from the account.
02 / 05
1 Mar – 31 May 2026 · analysed quarter
- Conversions
- 461.90
- Actual ROAS
- 947.25%
- Clicks
- 14.3k
- Impressions
- 476k
The quarter we report on: average ROAS 947.25% from only 14.3k clicks.
03 / 05
1–30 Apr 2026 vs 2–31 Mar 2026 · peak month
- Purchases
- 27.95 (+17.59)
- Actual ROAS
- 1,074.91% (+386.20 pp)
- Sales value
- 21.5k PLN (+9.77k)
- Cost / conv.
- 13.46 PLN (−4.27)
Peak month. Return climbed while cost per conversion fell — the signature of accurate conversion data.
04 / 05
1–30 Apr 2026 vs 2–31 Mar 2026 · volume
- Conversions
- 148.81 (+52.53)
- Conv. rate
- 3.24% (+0.83 pp)
- Clicks
- 4.59k (+1.3k)
- Impressions
- 151k (+36.9k)
Same month, volume view: more conversions at a higher conversion rate, not just more traffic.
05 / 05
1 Mar – 31 May 2026 vs 29 Nov 2025 – 28 Feb 2026
- Purchases
- 78.55 (+65.55)
- Conv. value
- 64.3k PLN (+60.5k)
- Cost / conv.
- 14.70 PLN (−176)
- Conv. rate
- 2.95% (+2.80 pp)
Quarter over quarter: 13 transactions became 78.55, and cost per conversion dropped by 176 PLN.
Results
March 2026 — first month after the analytics fix
- ROAS jumped to roughly 700%
- Google finally received precise signals about valuable conversions
April 2026 — peak performance
- ROAS 1,074.91% (+386.20 pp MoM)
- 148.81 conversions (+52.53 MoM)
- 27.95 purchases, 21.5k PLN sales value (+9.77k PLN MoM)
- Cost per conversion 13.46 PLN (−4.27 PLN MoM); conversion rate 3.24% (+0.83 pp)
- 4.59k clicks and 151k impressions
Quarter total — 1 March to 31 May 2026
- Average ROAS 947.25%
- 461.90 conversions from just 14.3k clicks
- 64.3k PLN sales value (+60.5k PLN vs previous quarter)
- 78.55 transactions vs 13 in the previous quarter (+65.55)
- Conversion rate 0.15% → 2.95% (+2.80 pp); cost per conversion down 176 PLN to 14.70 PLN